Nike & (RED) Connect for a More Than Worthy Cause

Now this is cool. Converse did it and now Nike is doing it (no pun intended). The global awareness of and fight against HIV/AIDS continues. Please read on for more details:

The Nike and (RED) concept is a simple one that invites people to “Lace Up. Save Lives” by purchasing a pair of NIKE RED™ laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.

So you know what time it is. Visit http://www.nikefootball.com/RED and http://www.redcampaign.org/ for more information.